Opinion-Editorial

From the Publisher: ‘Hyper-local news’ is more than a slogan

A framed Chronicle edition from Nov. 11, 1971 that hangs in the Creswell Area Historical Museum represents the paper’s longtime commitment to local news.

I attended a business conference once where the keynote speaker asked the audience for a show of hands “if your team ever makes fun of you and your most-repeated phrases.” Most of the attendees, of course, were unaware or too embarrassed to raise their hands. The speaker made the point that if your team doesn’t playfully imitate you, you're likely not messaging key points frequently enough.

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