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Selecting rod and reel a critical part of success: Here’s how

FRANK ARMENDARIZ/PHOTO

For the record my buddy Jim Berl bought a signature series rod and reel packages. Designed by bass pro Johnny Morris the package price gave him the best value at his price point. Jim with a nice Siltcoos Lake largemouth that he caught on a popper.

I was in a local big box sporting goods retailer earlier this spring. I met a friend to help him select a couple of bass fishing rods and matching reels. When I caught up to him, he was standing in front of . . .

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