Opinion & Editorial

Expansion, magazine increases exposure

To our advertising family,

Starting with this week’s paper and continuing forward we are jumping up our game big time! One thousand weekly papers will be placed in grocery racks from Eugene to Springfield to Cottage Grove, in addition to those distributed in Creswell. The other 1,000 or so will be mailed to neighborhoods that have higher income brackets. This means we are handpicking neighborhoods in Springfield, Cottage Grove, Creswell and Pleasant Hill.
This is big news for every advertiser we have: Tailored placement! Our goal, of course, is to grow in subscribers and we feel targeted delivery and rack placement will be the best way.
You will see lots of positive changes in this week’s paper as well. We just keep getting better and will continue to do so! Our push with distributing more papers is to alert our areas of coverage that they have a community paper doing local news right. Other area papers are failing right before our eyes and now Springfield, Creswell, Cottage Grove and Pleasant Hill have a community paper focusing on hyperlocal news. We are hiring local reporters and growing our staff to bring old-school values back into the newspaper industry.
The Emerald Valley Magazine will be coming out the first part of November as well. This full-color lifestyle magazine will be designed as a flipbook, with two covers: Half of the magazine is devoted to Springfield and the other half of the magazine and cover will focus on Creswell, Cottage Grove and Pleasant Hill. I hope you’re seeing a pattern here: Southern Lane County is our coverage area.
The magazine will be 64 pages, and we will be printing over 10,000 copies. Combining the two magazines we have already been publishing gives every advertiser a huge distribution area. The magazines will be placed in the 3,500 newspapers mailed, as well as placed in area grocery store racks, 25 area hotels, and 75-plus businesses in Springfield, Creswell, Cottage Grove and Pleasant Hill.
We have a game plan and focus on growing each and every advertiser’s business, and we know that the more eyes are seeing your ads, the more folks we can get to your door.
Thank you all for partnering with The Chronicle!

Cheryl Richard is the Sales & Marketing Director for The Chronicle and General Manager of Emerald Valley Magazine.



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