Opinion-Editorial

Chronicle changes political endorsement letter policy

Political campaigns have used newspaper opinion pages as a freebie advertisement space for years.
It’s more common than ever for letter-writing campaigns to submit pieces, expecting to be published on the editorial page. These letter-writers are oftentime paid ghostwriters, with content that derives from talking points provided by campaigns.
We find that approach to be disingenuous and difficult to discern by readers. We say, call it for what it is: if it’s an opinion, it’s labeled as an opinion. If it’s an ad, treat it as such.
I read somewhere by another newspaper editor . . .

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