The Chronicle -

'Experiential shopping'? Local stores invented it!


November 28, 2019

As online shopping has steadily grown during the past decade, brick-and-mortar retail businesses have been looking at new ways to address this shift.

In an attempt to convert some of those “clicks” back to “bricks,” experiential shopping has become the latest trend and marketing technique for traditional retailers. Experiential shopping can take many shapes – a focus on consumer engagement over sales, creating an experience to share with others or offering services beyond the products sold, to name a few.

But for most mom-and-pop businesses, this is simply business as usual, and h...

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